SEO and catalog structure
Separate products against variants, what grouping does to indexing, and the catalog structure decisions behind both.
What grouping does to your Shopify product URLs
Nothing. No URL is created, changed or redirected when you group products. Here is what that means for canonicals, sitemaps, rankings and…
Why Meta sees all your color variants as one product
Meta merges items that share an item group into one virtual product. That is why your ads pick a color for you,…