Free
$0 forever
No card, no time limit
5 product groups
- 100 AI credits a month
- Every feature, no exceptions
- Unlimited products inside a group
- Live chat and email support
Pricing
Priced on groups, not on your Shopify plan
A shop on Basic pays what a shop on Plus pays at the same volume. The only things that change between plans are how many product groups you can build and how many AI credits you get each month. Every feature is on every plan, the free one included.
Starter
$10 / month
or $100 a year, two months off
100 product groups
- 1,000 AI credits a month
- Every feature, no exceptions
- Unlimited products inside a group
- Live chat and email support
Advanced
$30 / month
or $300 a year, two months off
500 product groups
- 5,000 AI credits a month
- Every feature, no exceptions
- Unlimited products inside a group
- Live chat and email support
Premium
$50 / month
or $500 a year, two months off
5,000 product groups
- 50,000 AI credits a month
- Every feature, no exceptions
- Unlimited products inside a group
- Live chat and email support
Billing is handled by Shopify and appears on your Shopify invoice. You can change or cancel a plan from your admin at any time; nothing is charged by us directly.
On every plan, including the free one
There is no feature behind an upgrade. This is the whole app, and the paid plans buy volume rather than capability.
Swatches on product pages and collection cards
Magic Fill and the AI visual assistant
Bulk grouping by title, tag, metafield or CSV
Nineteen presets and full styling control
Swatch click analytics and sold out demand
Bulk translations by CSV
MCP server and Shopify Sidekick
Live chat and email support
What a group is, and how many you need
This is the number that decides your plan, and it is smaller than merchants expect. A group is one family of products, however many products are in it.
| A catalogue like this | Groups needed | Plan |
|---|---|---|
| 40 products, 5 styles in 8 colours each | 5 | Free |
| 300 products across roughly 60 styles | 60 | Starter |
| 1,200 products, most in a colour family | ~300 | Advanced |
| 6,000 products, several families each | ~2,000 | Premium |
These are illustrations of the arithmetic, not measurements of real shops. Count the families in your own catalogue rather than the products: that number is your plan.
Pricing questions
What does it cost?
The free plan covers five product groups with no time limit. Paid plans are 10, 30 and 50 dollars a month for 100, 500 and 5,000 groups, with two months off on annual billing. Every feature is on every plan, including the free one. Plans differ only in how many groups you can build and how many AI credits you get each month.
What is an AI credit?
One product processed by Magic Fill or the visual assistant. The free plan includes 100 a month, which covers roughly 100 products of automatic colour naming. Grouping products by hand costs nothing.
What counts as a product group?
One group is one family, however many products are in it. A group of twelve colours counts as one, not twelve. That is why the free plan's five groups goes further than it sounds.
What happens to my groups if I uninstall?
The swatches stop rendering and your products go back to behaving as separate products, which is what they always were. Nothing is deleted from your catalogue.
Is there real support?
Yes, live chat and email answered by the people who build the app, on every plan including the free one. Reviewers mention this more often than any single feature.
Start on the free plan
Five groups, no time limit, no card. Upgrade only when you run out of room.