Rubik Combined Listings Shopify app by Craftshift
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Shopify themes that support pre-orders

Selling something that does not exist yet is a layout problem before it is a fulfilment one. The shopper has to understand they are waiting, know roughly how long, and still want to pay today, and a theme that treats a pre-order like any other add to cart button loses all three.

10 themes, every one of them a theme whose own Shopify Theme Store page lists Pre-order. Nothing here was chosen by hand; the order is ours. Plus 2 sold elsewhere that Shopify never lists. Prices, satisfaction scores, feature lists and theme store ids are Shopify's own, read from each theme's page on 12 September 2026. The apps at the end are a separate section and it says which of them we build.

Short answer: Eurus is the theme we would put most shop taking pre-orders on, and Purity is the highest rated at 100 per cent. For a free one, start on . No theme links colours that are separate products, which is what Rubik Combined Listings, built by Craftshift, does in one swatch row. Free for five groups, 5.0 from 91 reviews.

What to look for in a Shopify theme for pre-order

The five things that decide whether a catalogue like this works, in the order they bite.

  • The Pre-order feature itself, which is what this page filters on, so the button and the messaging come from the theme rather than from a workaround.
  • A stock counter or something like it, because scarcity is most of why anybody pre-orders.
  • Room for a ship date near the price rather than three scrolls down.
  • Option rows that stay clear, since a pre-order usually has fewer variants live than the full range will.
  • A collection page that can mark a product as coming rather than available, or the grid lies about the whole catalogue.

The 10 best Shopify themes for shops taking pre-orders

The order is not our opinion. Each theme is placed on the lowest satisfaction rate its review count actually supports, so a theme at 100 per cent across twelve reviews sits below one at 96 per cent across two hundred, which is the right way round. The two most reviewed themes in the category are always on the page wherever that calculation puts them. Prices, scores, feature lists and theme store ids are Shopify's own, and each name links to its demo in the Shopify Theme Store.

  1. Eurus

    $350

    Shopify satisfaction 99% across 590 reviews

    by BSS Commerce · Shopify files it under beauty · 58 features listed

    A conversion-focused theme for beauty brands selling DTC and B2B. How BSS Commerce describes it

    $350, 99 per cent positive across 590 reviews. BSS Commerce ship 58 features with it, and Size chart and Combined listing are on the list.

    Theme store id 2048 View the Eurus demo App support

  2. Purity

    $300

    Shopify satisfaction 100% across 119 reviews

    by Nextsky · Shopify files it under beauty · 54 features listed

    A minimalist beauty theme that turns product education into sales. How Nextsky describes it

    100 per cent across 119 reviews, at $300. From Nextsky, with 54 features, Size chart and Combined listing among them.

    Theme store id 3605 View the Purity demo App support

  3. Avante

    $290

    Shopify satisfaction 100% across 112 reviews

    by Staylime · Shopify files it under clothing · 55 features listed

    Refined design. A shopping experience your customers love. How Staylime describes it

    100 per cent across 112 reviews, at $290. 55 features, Size chart and Combined listing included.

    Theme store id 1667 View the Avante demo App support

  4. Be Yours

    $350

    Shopify satisfaction 98% across 685 reviews

    by RoarTheme · Shopify files it under beauty · 52 features listed

    Refined theme for skincare, fragrance & beauty brands How RoarTheme describes it

    $350, 98 per cent positive across 685 reviews. The feature list runs to 52 entries and includes Size chart and Combined listing.

    Theme store id 1399 View the Be Yours demo App support

  5. Concept

    $400

    Shopify satisfaction 98% across 647 reviews

    by RoarTheme · Shopify files it under electronics · 58 features listed

    The seamless mobile shopping experience for your customers. How RoarTheme describes it

    $400, 98 per cent positive across 647 reviews. RoarTheme ship 58 features with it, and Size chart and Combined listing are on the list.

    Theme store id 2412 View the Concept demo App support

  6. Ignite

    $380

    Shopify satisfaction 100% across 105 reviews

    by Benchmark Themes · Shopify files it under electronics · 57 features listed

    Built to convert and optimized for AI discovery. Get found, sell more. How Benchmark Themes describes it

    $380, 100 per cent positive across 105 reviews. Benchmark Themes ship 57 features with it, and Size chart and Combined listing are on the list.

    Theme store id 3027 View the Ignite demo App support

  7. Venue

    $380

    Shopify satisfaction 98% across 536 reviews

    by Safe As Milk · Shopify files it under clothing · 49 features listed

    Beautiful, modern, and versatile with features that drive growth How Safe As Milk describes it

    98 per cent across 536 reviews, at $380. 49 features, Size chart and Combined listing included.

    Theme store id 836 View the Venue demo App support

  8. Xtra

    $150

    Shopify satisfaction 98% across 401 reviews

    by Someone You Know · Shopify files it under electronics · 56 features listed

    A versatile theme fit for every industry built for boosting conversion How Someone You Know describes it

    $150, well under what most of this page costs, at 98 per cent across 401 reviews. 56 features, Size chart and Combined listing included.

    Theme store id 1609 View the Xtra demo App support

  9. Galleria

    $300

    Shopify satisfaction 99% across 162 reviews

    by Mile High Themes · Shopify files it under bags · 38 features listed

    An image-focused theme ideal for large inventories How Mile High Themes describes it

    99 per cent across 162 reviews, at $300. From Mile High Themes, with 38 features, Size chart among them. What it does not carry is Combined listing.

    Theme store id 851 View the Galleria demo App support

  10. Athens

    $320

    Shopify satisfaction 100% across 80 reviews

    by Truly Fine Pixels · Shopify files it under hardware · 55 features listed

    Precision design for hardware, tools, and equipment shops How Truly Fine Pixels describes it

    100 per cent across 80 reviews, at $320. 55 features, Combined listing included. No Size chart, which is worth knowing before the money goes out.

    Theme store id 1608 View the Athens demo App support

Which Shopify theme by catalogue size

How many pieces you sell changes the answer more than what the pieces are.

  • One drop at a time. Any theme here does it, so choose on how the waiting is communicated.
  • A rolling pre-order range. The product page carries the weight, and the ship date has to be unmissable.
  • A catalogue where most things are pre-order. The collection page has to say so on the card, not just on the product.

Pre-order themes that are not in the Shopify Theme Store

Sold elsewhere, so Shopify publishes no satisfaction score for them, they carry no theme store id, and they never appear in the Theme Store's own filters. They are worth knowing about anyway, and the app supports them by name.

  1. Ella

    No Shopify score, no theme store id

    Sold by HaloThemes outside the Shopify Theme Store, so Shopify publishes no satisfaction score, no feature list and no theme store id for it, and no Theme Store filter will ever surface it. The app supports it by name.

    Ella on the developer's own site Check app support

  2. Minimog

    No Shopify score, no theme store id

    Sold by FoxEcom outside the store, so the same applies. The app supports it by name.

    Minimog on the developer's own site Check app support

Shopify pre-order themes compared

Every theme on this page in one table. Everything in it is Shopify's own, including the industry word: each theme page carries a carousel headed with one industry, and that is the word printed here. It exposes one of a theme's industries rather than all of them, so it is good evidence for a placement and weak evidence against one.

Price, Shopify satisfaction score, review count, the industry Shopify files it under, the number of features Shopify lists and the theme store id, for every theme on this page
Theme Price Shopify satisfaction Shopify reviews Shopify files it under Features listed Theme store id
Eurus $350 99% 590 beauty 58 2048
Purity $300 100% 119 beauty 54 3605
Avante $290 100% 112 clothing 55 1667
Be Yours $350 98% 685 beauty 52 1399
Concept $400 98% 647 electronics 58 2412
Ignite $380 100% 105 electronics 57 3027
Venue $380 98% 536 clothing 49 836
Xtra $150 98% 401 electronics 56 1609
Galleria $300 99% 162 bags 38 851
Athens $320 100% 80 hardware 55 1608
Ella sold elsewhere not published not published not published not published none
Minimog sold elsewhere not published not published not published not published none

What the Shopify Theme Store filter does not tell you

The Theme Store filters by industry and by feature, and both are useful right up to the point where a shopper has to choose a finish. Three things it cannot tell you, and all three decide whether a shop taking pre-orders storefront works.

A swatch on a product card is not the same feature as a swatch on a product page

A theme that shows colour swatches on a collection card is showing the variants of that one product. It has no way to know that four other products belong with it. Split a product into nine colours and those card swatches go blank, on every theme, including every theme the Theme Store filter says has colour swatches.

Several of these themes are the same theme underneath

Shopify's newer first party themes share a runtime. A fix that works on Horizon works on Atelier, Tinker, Savor, Fabric, Ritual, Dwell, Vessel, Heritage and Pitch, because underneath they are one codebase. The older free set behaves the same way around Dawn. Choosing between two themes in the same family is a choice about layout, not about capability, and no filter will tell you which family a theme belongs to.

The satisfaction score and the price answer different questions

A free theme collects reviews from everybody who found Shopify hard, so its score runs low. A paid theme is chosen deliberately by somebody who had a budget, so its score runs high. Reading either number on its own tells you about the buyer rather than about the theme, which is why the demo store matters more than both.

The best Shopify apps for shops taking pre-orders

Craftshift builds 5 of the apps below, which is why they are here and why this is not a survey of the category. Viking Watermark & Anti Theft is not ours and its entry says whose it is. The first two solve the problem a shop taking pre-orders theme cannot solve on its own; the rest are the catalogue work that comes with it. Ratings and review counts are read from each listing rather than typed in, so they are current.

What colour swatches change on a Shopify storefront

A collection page without swatches asks the shopper to open a product to find out what colours it comes in. With swatches on the card, the colour choice happens in the grid, and a shopper who wanted a different one never has to go back. That is the whole mechanism, and it is why a shop taking pre-orders with a wide colours range gets more out of this than a catalogue of one-offs.

The SEO part, which is the reason to keep the products separate

Merging colours into one product throws away a page. Kept separate, every colour keeps its own URL, its own title, its own description and its own images, so each one can rank and be indexed on its own terms and each one can be the landing page for the search that names it. Grouping them does not undo any of that: no URL is created, changed or redirected, and the products stay exactly where they were in the catalogue and in Google. The swatch row is added on top.

How it renders, and why that matters on a theme you paid for

The swatches are drawn in a shadow root, so the theme's own CSS and the app's cannot reach into each other and a theme update cannot break them. The data is read from Shopify metafields with the page rather than fetched afterwards, so there is no second request and no flash of an unstyled picker. Selectors are mapped for 358 themes, including themes sold outside the Theme Store and every page builder we support, and an unmapped theme usually works on the generic selectors anyway.

Grouping a catalogue that already exists

Nobody wants to build three hundred groups by hand. Bulk grouping reads the catalogue as it is and builds them from a title pattern, from product tags or from a metafield, so a product in nine colours becomes one group without anyone opening a product. Where an option value or a swatch colour is missing, the AI fill reads the product image and the titles around it and fills only the blanks, never over something already set.

  1. Rubik Combined Listings app icon

    Rubik Combined Listings

    5.0 from 91 reviews

    Built for Shopify

    The app this whole site is about. It links separate products into one listing with a swatch row on the product page and under every product card, and no URL is created, changed or redirected in the process.

    Try it free

  2. Rubik Variant Images app icon

    Rubik Variant Images

    5.0 from 468 reviews

    Built for Shopify

    The other half of the problem. When the options are variants of one product rather than separate products, this filters the gallery to the selected variant and turns the picker into swatches.

    Try on the App Store

  3. CS Smart Bulk Image Upload app icon

    CS Smart Bulk Image Upload

    5.0 from 109 reviews

    Built for Shopify

    Uploads product photography straight from Google Drive or Dropbox instead of one file at a time through the Shopify admin.

    Try on the App Store

  4. CS Export Product Images app icon

    CS Export Product Images

    4.7 from 30 reviews

    Built for Shopify

    The reverse trip. Pulls product images back out in bulk, which is what a wholesale sheet, a catalogue or a marketplace feed needs.

    Try on the App Store

  5. CS Bulk Delete Products app icon

    CS Bulk Delete Products

    5.0 from 37 reviews

    Built for Shopify

    Removes a discontinued range with its variants and its images together rather than one product at a time.

    Try on the App Store

  6. Viking Watermark & Anti Theft app icon

    Viking Watermark & Anti Theft

    5.0 from 9 reviews

    Built for Shopify

    Not ours. Built by Aegis, and here because product photography is lifted onto marketplace listings constantly. It watermarks images in bulk and blocks right click saving.

    Try on the App Store

See it on a live demo store Read the documentation Pricing and plans Merchant reviews Every theme we support

Picking between the two is the thing merchants get wrong most often, and it comes down to how the catalogue is built rather than to the theme. If the colours are variants of one product, you want variant image filtering on the product page. If each one is a separate product, you want grouping, and our guide to grouping products as variants walks through the difference with screenshots of both.

Shopify themes for shops taking pre-orders: questions merchants ask

What is the best Shopify theme for a shop taking pre-orders?

Eurus is our pick for most shops taking pre-orders. Shopify files it under beauty, its feature list runs to 58 entries, and it holds 99 per cent positive across 590 reviews. If you would rather have the highest rated theme on the list, that is Purity at 100 per cent. Neither one is free. is the strongest free option and the right place to start when the budget is going into photography instead.

What is the best free Shopify theme for a shop taking pre-orders?

0 of the themes on this page cost nothing: . All of them are built and maintained by Shopify itself. A free theme is a real answer for a catalogue under about fifty pieces and a temporary one above it.

How much does a Shopify theme for a shop taking pre-orders cost?

Paid Shopify themes are a one off licence rather than a subscription, and the ones on this page run from $150 to $400. That buys the theme for one store, permanently, including updates. Free themes cost nothing and are not crippled versions: the Shopify defaults are built and maintained by Shopify itself.

Why do the free Shopify themes have such low ratings?

Because a free theme is the one every new store starts on, so its reviews come from everybody who found Shopify hard rather than from people who chose it deliberately. A paid theme is picked by somebody with a budget and a plan, and it scores accordingly. Read the score as a rough signal, then judge the theme on its demo store.

How do I show colour and size options on a Shopify shop taking pre-orders?

It depends on how the catalogue is built. If the colours are variants of one product, the theme's own variant picker handles the choosing and Rubik Variant Images filters the gallery so the the one they picked shows only the one they picked photographs. If each colour is its own product, no theme can link them, and Rubik Combined Listings puts them in one swatch row on the product page and under every product card. It is 5.0 stars across 91 App Store reviews and five product groups are free with no time limit.

Can I show every colour on a shop taking pre-orders collection page?

Only if something links the products. Shopify shows swatches on a product card when the options are variants of that one product, and shows nothing at all when each colour is a separate product, which is how many pre-order catalogues are built. That gap is not a theme setting and no theme on this page closes it.

Which Shopify apps does a shop taking pre-orders need?

Fewer than the App Store would like. A catalogue like this usually needs something for colour and size options, something for delivery and returns, and a review app. Craftshift builds two of the first kind: Rubik Combined Listings links separate colour products into one swatch row, and Rubik Variant Images filters the gallery when the colours are variants of one product. Both have free plans. The app list on this page is ours, which we say plainly rather than presenting it as a survey of the category.

Does changing theme break my swatches or product groups?

The groups survive, because they live on the products rather than in the theme. What does not survive is the app embed: it is switched on per theme, so a newly published theme starts with it off and the storefront quietly renders an ungrouped catalogue with no error anywhere. Switching it on in the theme editor brings everything back exactly as it was.

What is a Shopify theme store id and where do I find mine?

It is the number Shopify gives every theme sold in its Theme Store, and it is what an app matches on to know which layout it is looking at. Open your storefront, open the browser developer console and type Shopify.theme.theme_store_id. A theme bought outside the Theme Store returns null, which is correct rather than broken. The id for each theme on this page is printed next to its name.

How is this list put together?

The prices, satisfaction scores and theme store ids are Shopify's own, read from each theme's page in the Shopify Theme Store on 12 September 2026, and you can check any of them there in a few seconds. Which themes appear, and in what order, is our editorial judgement rather than a measurement, and we say so rather than dressing an opinion up as data.

For a shop taking pre-orders on Shopify, Eurus is our pick and Purity carries the highest satisfaction score Shopify publishes for any theme on this list, 100 per cent. All 10 are paid, because this list is filtered on a capability rather than on a kind of shop, and the free themes do not carry it. What none of them does is show a colour on a collection card when each one is a separate product, which is the gap Rubik Combined Listings fills. Prices, scores and theme store ids read from the Shopify Theme Store on 12 September 2026.